Hoskin would visit nearly a dozen different Canadian homes, moving about Ontario and Quebec before arriving in the "more cultured, more civilised" Vancouver. He became a Canadian citizen and continued to create books, each one more absurd than the last. Rampa allegedly flew as an air ambulance pilot in World War II, evaded capture and torture, and fled a prison camp near Hiroshima on the day the bomb was dropped. In Vancouver, Hoskin stayed in a West End hotel. According to his secretary's self-published memoir, he liked the waterfront vistas but found Vancouver difficult to navigate. He couldn't recreate The Third Eye's success; it had been difficult to find a home that could accommodate his cats, and health difficulties required the use of a wheelchair in an inhospitable metropolis. Hoskin became more reclusive as his writings expanded to include aliens, prophecies about future conflicts, and previously unreported escapades of Christ. Hoskin moved again, this ti...
From Toys R Us to Austin Reed to HMV, the list of brick-and-mortar retailers failing to compete with more agile online competitors grows. But what about the enterprises that have adapted?
Here are our top eight businesses that remained relevant, predicted trends, and embraced innovation
Remember the days of renting DVDs? Netflix was founded in 1997 by CEO Reed Hastings, and it began by mailing DVDs to subscribers. Now, with over 109 million customers worldwide, it's difficult to imagine not viewing video on demand. Hastings had the vision in 2001 to transmit movies directly to our home screens via the internet. He experimented for several years, gradually introducing clients to the idea of streaming rather than watching physical DVDs.Hastings always had huge ideas, but he started small, failed swiftly, and scaled rapidly. Netflix has mastered the art of the disruptive innovator; it no longer only offers shows produced by others, but also creates and writes its own original smash successes. Netflix has revolutionized the way we consume entertainment and is now regarded as one of the world's leading tech innovators, alongside Facebook, Amazon and Google. Has it cut the cord with traditional TV networks? How about the survival of the big screen?Yellow pages.Who didn't keep a copy of the Yellow Pages by the phone? The legendary journal was once a lifeline for families across the UK. For more than 50 years, the telephone directory offered clients with business names, phone numbers, and addresses. Given the rapid expansion of digital and social media, CEO Richard Hanscott declared in 2017 that the company would cease printing in 2019 and transition to a digital-only business.Hanscott has modernized the business strategy while maintaining Yellow Page's integrity by offering clients the same service since its inception in 1966. It may feel strange not possessing a physical copy, but Yell.com delivers the same service faster and better.
Walt Disney Company
Today Disney is one of the world's largest media corporations, the ultimate success story with humble roots. Since 1923, Disney has captured the imaginations of children and families alike. Keeping a captive audience, however, is no easy task. As the popularity of cult classics like Donald Duck and Mickey Mouse waned, Disney's true brilliance lay in its ability to reinvent itself time and again. Consider the new surge of live-action films that are reviving ancient favorites like Beauty and the Beast, The Jungle Book, and the highly anticipated Aladdin.Disney's ability to stay adaptable and adapt to changing times while remaining true to its roots as the creator of timeless, iconic characters has been critical to its success. To stay relevant, Disney has looked to the market, acquiring Pixar Studios (in 2006 for $7.4 billion), Marvel (in 2009 for $6 billion), Star Wars (Lucasfilm in 2012 for $4 billion), and, at the end of 2017, almost all of 21st Century Fox (external link) for $52 billion in stock.Lego was founded in 1932 by a Danish carpenter and began with wooden toys before expanding to simple plastic building bricks. It swiftly established itself as a brand that, like Disney, captivates generations of children. How could such a great idea ever go out of style? Nonetheless, in 2003, Lego nearly went bankrupt as a result of over-innovation. In a market flooded with new technologies, the toy producer had run out of options.Lego needed to stay in sync with the rest of the market in order to rebalance and keep its business model running. It simplified its business model by modifying how it handled innovation. Lego realised it could revitalize and reignite its original products by cooperating with popular franchises such as Harry Potter and Star Wars, as well as establishing a lucrative film series.
Lego devised a deliberate plan to address its issues by first determining where and why things had gone wrong
Who could have predicted that in 1994, when Jeff Bezos started an online bookshop in his Seattle garage, his idea would grow into the world's greatest internet retailer? Amazon has swept the world by storm, and it all began with an offering dubbed 'Earth's largest book store'. Since then, the tech behemoth has irrevocably altered the way we consume. Fresh food online? Done. Same-day delivery, perhaps even within an hour? Absolutely.
Amazon has redefined convenience and will continue to challenge it - Bezos sends out the identical 1997 Annual Report Letter to Shareholders, emphasizing a constant focus on 'obsessing over consumers' and the willingness to make bold rather than timid decisions.
GlossierEmily Weiss, a former Vogue fashion editor, founded the beauty blog Into the Gloss in 2010, which transformed the way women communicate about beauty. For years, Weiss would interview top celebrities on their bathroom floors, going over their beauty rituals even if they claimed they didn't have any. Weiss launched the first global beauty brand Glossier (external link) in 2014, leveraging her meticulously curated editorial platform and the innumerable conversations it sparked. She created a brand based on content and fuelled by an online community.With the client at the center of the Glossier universe, Weiss used the power of online storytelling to ask her fans what items they wanted Glossier to create. Following the feedback, the company would create them. Everything Glossier does is intended to spark a digital discourse, and waiting lists for certain goods exceeded 10,000 last year. Glossier, which started tiny and does not sell to retailers, is altering the norms of the cosmetics industry by making every client an influencer.
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